THE FOOD MEDIC
VIDEO & INSTA STORIES
6 MONTH RETAINER
To celebrate Dr. Hazel Wallace’s book launch – ‘the food medic for life’, Hazel wanted to create a series of vibrant imagery and videos that could accompany the launch of the book and also complement the style of her already popular instagram feed. She also asked that we create assets that could be repurposed for her blog and instagram stories respectively.
Over a series of 6 months, we delivered a selection of themed and seasonal assets which all followed a very cohesive theme which reflected Hazel’s brand. As the campaign developed, and after consumer feedback and client discussions, we devised a ‘screenshot me’ insert to each video which allowed the consumers to easily take note of the ingredients necessary to complete each recipe.